Put Texas in your corner®

Motor vehicle owners in Texas are required by law to register their vehicles yearly. Vehicle registration fees contribute almost $1.3 billion a year to build and maintain state and county roads.

Unfortunately, many residents and new Texans do not register their vehicles, or they register late, costing the state millions of dollars. That is why we started the Put Texas in your corner® media campaign to educate residents and new Texans about the importance of registering their vehicles on time.

By making sure your registration is current, you’re paying for roads and making a difference in your own backyard. Plus, you receive the peace of mind that comes from knowing you’re in full compliance with the law – meaning no citations, no fines and no headaches.

For these reasons, it’s important to "Check the date. Love your state.™ Put Texas in your corner®." It’s not just the law, it’s the right thing to do.

Media Campaign

Campaign Sponsorship

Put Texas in your corner® is a bilingual media, public relations and community outreach campaign encouraging drivers to register their vehicles, especially those who might forget to register, not know how to register or not know the law.

We are delivering that message through TV and radio ads, billboards, posters, brochures and at sporting events and car and truck shows. We will also partner with law enforcement, civic organizations and businesses.

This campaign offers numerous opportunities for community partnerships and corporate underwriting. Please contact us to learn how you can help spread the word and remind everyone to Put Texas in your corner®.