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Motor vehicle owners in Texas are required by law to
register their vehicles yearly. Vehicle registration fees contribute almost $1.3 billion a year to build and
maintain state and county roads.
Unfortunately, many residents and new Texans do not register their vehicles, or they
register late, costing the state millions of dollars. That is why we started the Put
Texas in your corner® media campaign
to educate residents and new Texans about the
importance of registering their vehicles on time.
By making sure your registration is
current, you’re paying for roads and making a difference in your own backyard.
Plus, you receive the peace of mind that comes from knowing you’re in full
compliance with the law – meaning no citations, no fines and no headaches.
For these reasons, it’s important to "Check the date. Love your state.™ Put
Texas in your corner®." It’s not just the law, it’s the right thing to do.
Media Campaign
| Television Commercials
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Radio Commercials
Registered Texan Contest Winners
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Campaign Sponsorship
Put Texas in your corner® is a bilingual media, public relations and
community outreach campaign encouraging drivers to register their vehicles,
especially those who might forget to register, not know how to register or not
know the law.
We are delivering that message through TV and radio ads, billboards, posters, brochures and at sporting
events and car and truck shows. We will also partner with law enforcement,
civic organizations and businesses.
This campaign offers numerous opportunities for community partnerships and
corporate underwriting. Please contact
us to learn how you can help spread the word and remind everyone to Put
Texas in your corner®.
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